Since 1895, four generations of Goorins have been advancing the art of hatmaking. Growing the business mainly by underground word of mouth, the Goorins have kept the artistic integrity of their products and the purity of their techniques intact by choosing not to mass market their wares. For over a century, each generation of Goorin brothers has elected instead to cater to individuals who are not swayed by trends, but inspired by timeless tradition and authentic quality. Because, at Goorin, we know style isn't something you see in a magazine. It's something you make on your own.

Goorin Brothers is bringing back the hat with vigor and purpose, appealing to a very special class in society. The New Royal Class, as Goorin sees it, is comprised of those creative, unique individuals found in every walk of life who blaze their own trails. These original thinkers thrive in an atmosphere of underground inspiration and want a hat that will help them express their distinctive spirit. Wear a Goorin hat and you can tell your story without ever having to say a word…

Like you, perhaps, a Goorin hat is full of contradictions: It is timeless and timely, grounded and groundbreaking. Rooted in tradition, yet calling for change. The Hat is back.